Emilie Cohen · CS & Onboarding, ex-Toast

Think partner for SaaS leaders scaling customer success and onboarding.

After taking Toast's customer success through its IPO, I now work with fast-growing SaaS leaders on customer success and onboarding, advisory, fractional, or consulting, depending on what you need. Your team is hitting its numbers right now, but only because one or two people are quietly patching the gaps the process doesn't catch. I'll help you fix it.

I'm here as

You're the one quietly patching the gaps yourself. Let's find where the process actually breaks before you hire your way out of it.

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Emilie Cohen
Why me Nearly ten years at Toast, 27x growth, through the IPO.
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How I got here The career path, from Toast to running my own portfolio.
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Ways to work together Advisory, fractional, or consulting.
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FAQ What this is and isn't, and what it costs.
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The process says one thing. Your best people are doing another.

Nobody above the one or two people doing the real work can tell how much of it is actually them. The documented process and what your team actually does have quietly drifted apart, and you won't find out how far until something breaks, a go-live slips, a customer gets missed, or someone walks.

Most companies throw more bodies at the queue, hoping volume fixes what's actually a process gap. It doesn't. Some hire a VP of CS before they're ready. Some bring in an agency that hands them a generic playbook that doesn't survive contact with their actual customers.

I'm not here to hand you a binder and disappear. Depending on what you need, I'm the second opinion pressure-testing your plan, or I step in part-time to actually own it. Either way, you're not guessing alone.

Nearly ten years, 27x growth, through the IPO.

27x
restaurant count growth, 5,000 to 135,000
$37M+
managed ARR, competitive churn under 1% a year
500+
monthly go-lives at peak, up from about 300

A very early employee at Toast, there for nearly ten years through its hypergrowth and its 2021 IPO. I watched the business grow from 5,000 restaurants to 135,000.

I took enterprise onboarding from an offshoot of SMB to its own function, growing the team from 8 people under one manager to 31. Go-lives went from about 300 a month to 500+ within a year, and I brought $10M in new ARR live in my last six months. On the CS side, we managed and grew over $37M in ARR, with competitive churn held under 1% a year.

That track record taught me something I still believe: everyone thinks it's on sales and CS to grow the business. It's actually on onboarding. A signed customer who isn't live yet isn't paying, and a rocky start is where churn begins.

The short version.

2022 – now
Owner/Operator, Cohen Enterprises
Built and run a self-managed, multi-state short-term rental portfolio: acquisitions, renovations, vendor management, full operations.
2021 – 2025
Area VP, Enterprise Onboarding, Toast
Built enterprise onboarding into its own function through and past IPO. Team grew 8 to 31, go-lives 300 to 500+/month.
2019 – 2021
Director, Customer Success, Toast
Led a 60+ person CS org across ~6,000 merchant accounts. Held the region steady through 2020 by pivoting half the merchant base to online ordering.
2016 – 2019
Customer Success Leadership, Toast
Joined pre-IPO. Promoted six times in three years, from front-line CSM to Senior Regional Manager.
2015 – 2016
Director of Operations & Client Services, Northwestern Mutual
Ran operations and client services for one of the firm's top financial representatives.
2014 – 2015
Food & Beverage Manager, Fontainebleau Miami Beach
Ran F&B operations for a $4M-revenue venue through both pre- and post-renovation periods.

Three ways to work together: advisory, fractional, or consulting.

Pick the track that matches how much you want to hand off, from a single second opinion to owning the function yourself.

Advisory

A standing think-partner relationship. Regular calls, pressure-testing your thinking. Not a hands-on build.

Fractional

I join your team part-time as the CS/onboarding leader, usually reporting to the founder or CEO, and own the function week to week until it runs without me.

Consulting

A clear, time-boxed fix. A start date, an end date, and one written deliverable, instead of an open-ended retainer.

Is this instead of hiring a CS or onboarding leader?

Depends on the track. Advisory and consulting are the second opinion for whoever already owns it, whether that's you as the founder or a CS leader you've hired, I'm not joining your team day to day. Fractional is the exception: that's me stepping in part-time to actually own the function until it runs without me.

What actually happens on the calls?

We work through whatever's live for you right now, a hiring decision, a process that's breaking, a metric moving the wrong way. You bring the problem, I bring the pattern-matching from scaling this 27x.

How much does this cost?

See "Ways to work together" above. Most people start with a single working session.

Let's talk

If this sounds like a fit, send a message or book a call directly. No pressure either way.

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